Our Identity
Our Philosophy
The Value Philosophy
“ Price is What You Pay.
Value is What You Get. ”
Benjamin Graham
Our Mantra
Value at a Fair Price
Our Core Values
Drawn from Warren Buffett’s ‘3 I’s Rule’
Integrity
“ Integrity is doing the right thing,
even when no one is watching. ”
C. S. Lewis
Intellect
“ Intelligence is the ability
to do things right.
Intellect is the ability
to know the right things to do. ”
Peter Drucker (Edited)
Initiative
“ Initiative is doing the right thing,
without being told. ”
Victor Hugo
Our Value-Proposition
The Personal Touch of Relationship combined with the Promise of a Trustworthy Brand
Our Brand-Promise
Value for Money
Reliable Quality
